Ashley Madekwe started Ring My Bell in 2009. Originally the site began as an online dairy, a place for Ashley to keep her family and friends updated with images of her travels while she worked away from home as an actress. She quickly became involved in the blogging community and was inspired by the many personal style blogs around at the time. Ring my Bell organically evolved into a website for Ashley to post her style inspirations, personal style, beauty tips and home interior ideas.